I’ve just been the target of some directed market research via Twitter.
A couple of days ago I posted a tweet about livingsocial.com. Today, I received a reply from LivingSocial asking if I had any suggestions for categories.
So I responded with a few suggestions, and told them about my thoughts on how I intended to use LivingSocial once I first heard about it.
I think this could definitely be considered and is considered a new and valid option for market research. I was happy to provide my feedback via a quick Twitter, but I rarely fill out the 10 minute surveys from companies like Dell, Microsoft and Adobe.
It is definitely a large task to compile bite-sized chunks of market research into something worthwhile however. It’s an interesting space to watch over the coming year or two.
Filed under: marketing, social networking, web 2.0
